Recorded: September 20, 2016

Length: 60 Minutes

Presented in partnership with Sara Canaday, Leadership Development Expert, Speaker & Author

Your personal brand is the synthesis of several key components - including visuals, messaging, demeanor, interpersonal skills and more. When these pieces come together they create the whole picture that the rest of the world recognizes as You. As professionals and leaders, we spend time, energy, and resources finding new ways to be more successful. We do whatever it takes to make our own personal stock rise in value. Or do we? Here’s the disconnect: The factors that pay the most dividends are the same ones that are most often overlooked or disregarded. They are the intangible factors that allow us to showcase our hard earned skills, present ourselves effectively, and effectively engage with others

While some people might think about “personal branding” as a soft, somewhat-vague concept, Sara shifts that notion and turns it completely upside down. Applying a unique and quantifiable process, she helps leaders and professionals across the country analyze, measure and refine their brands in a way that increases their own personal market value (as well as the bottom-line benefits they bring to their companies). <

Highlights in this webinar include:

• Identify the three critical components of your Leadership Brand
• Learn to identify your brand attributes, strengthen your influence, and communicate your value
• Respond to the demands that go beyond the technical and functional
• Formulate strategies that form the basis of a personal development plan

1 CPE Credit

Program Level: Basic-Intermediate

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