Recorded: November 18, 2015

Length: 60 Minutes

Each year banks spend from 17-21 percent of their marketing budgets on community relations, often with minimal impact and return. Before you decide to give up or give in, come to this 60-minute webinar session and learn how to define your bank's PR resource allocation, success metrics and how to create an effective and focused donation process to create more substantial results from corporate giving efforts.

Presenter: Becki Drahota, President, Mills Marketing

1 CPE Credit

Program Level: Basic-Intermediate

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