Event Profile

Community banks are continually seeking ways to grow core deposits, increase non-interest income, and deepen business customer relationships. Treasury Management has become a strategic driver of all three.

This seminar provides a practical roadmap for developing, marketing, implementing, and optimizing treasury management services that help businesses manage cash flow, improve operational efficiency, enhance fraud protection, and strengthen liquidity management. Participants will explore today's most valuable treasury solutions, effective sales and onboarding strategies, implementation best practices, and emerging trends that are shaping the future of treasury management.

Whether you are responsible for business banking, treasury management, operations, technology, sales, marketing, or executive leadership, you will gain actionable insights to help your institution generate additional fee income, attract deposits, enhance customer relationships, and remain competitive in an increasingly digital payments environment. 

Learning Objectives:

• Understand the Treasury Management services available in the market.
• Identify Treasury Management services your business customers are asking for and which services you need to offer to businesses based on industry.
• Understand the ideal organizational design for Treasury Management services for your institution.
• Implement ideas on how to market and brand your Treasury Management services.
• Choose the right digital payment strategy for businesses.