Event Profile

Great social media doesn't happen by accident; it's planned. Join us as we break down what to post, when, and where across Facebook (Meta), LinkedIn, and Instagram, along with the visuals, tagging, and internal teamwork it takes to pull it off smoothly. We'll also cover how to turn engagement, positive or negative, into a brand win, and how to measure what's actually moving the needle.

Learning Objectives:

• Why a strategic content calendar beats casual posting, and how to build one around your marketing initiatives.
• What to post, how to write it, and how to tag it correctly on Facebook (Meta), LinkedIn, and Instagram.
• Recommended photo and video specs for each platform, and how to coordinate content internally and with external partners.
• Best practices for handling positive and negative engagement, plus the metrics that matter for measuring and reporting results.
• As a bonus, every attendee walks away with a free social media content planner to keep their strategy on track.

Duration: 60 minutes

Presented live and recorded on 09/29/26.