Supercharge your marketing strategy with valuable insights gleaned from the research that was conducted when ICBA was developing its National Campaign. We learned a lot about our target audience, the Community Minded Millennial.

Don’t miss this webinar to discover their media habits, likes/dislikes, and other defining traits to enable you to create tailored target audience profiles for your community bank and market effectively to this generation.

Learning objectives:

• Learn how and where to reach millennials and what types of advertising content resonates with them.

• See how our pre-campaign research guided us to target Millennials for the National Campaign and uncover the valuable lessons we’ve learned in effectively reaching them.

• Understand the unique characteristics and traits of the Millennial target audience.

• Explore cultural trends relevant to Millennials, including influencer marketing.

• Identify key media consumption habits of Millennials, including preferred channels and platforms.

• Access insights on the types of content, messaging, and advertising that engage this demographic.

• Discuss how you can apply the knowledge from this webinar to gain a deeper understanding of your target audience.

Recorded Date: Oct. 11, 2023