What do marketing pros need to know? For bank marketers to effectively market a bank product or service you must have knowledge about your bank not just about the product or service you are marketing. Learn how you can understand your bank better. Study various aspects of banking, how to obtain specific data about your bank, marketing’s contributions, and marketing strategies.

Learning Objectives

• Learn what a marketer needs to know about the bank for marketing purposes.

• Learn about the resources you can use to learn more about your bank.

• Learn how marketing can help attract new customers, retain current customers, increase income, and more.

Recorded on Nov. 14, 2023