Creative thinking can provide financial institutions with highly effective marketing solutions on a controlled budget. Study successful marketing programs implemented by community banks when limited promotion budgets were a key factor. Identify marketing program objectives and how banks implement each strategy with easy-to-read materials as you progress through this three-part program.

Learning Objectives:

• Examine successful marketing programs implemented by community banks.
• Study image building and brand development.
• Examine product promotion best practices.
• Learn about community events and public relations.

Duration: 60-minutes

Recorded on Aug. 6, 2024.