Event Profile

Transform research into a powerful management tool that strengthens performance evaluation and supports smarter decision-making. In this session, we’ll explore the advantages of various research methods—from surveys to focus groups—and how they can be applied to strategic and marketing planning. Walk away with actionable insights you can use to enhance decision-making and drive your bank’s success.

Learning Objectives:

• Describe how research can be used as a tool to evaluate organizational performance and guide decision-making.
• Explore the strengths of surveys, focus groups, and other research approaches.
• Identify appropriate contexts for applying each research method in banking.

Duration: 60-minutes

Presented live and recorded on 02/19/26.