Event Profile

Shift your focus from traditional promotion tactics to a strategic marketing approach that maximizes ROI. This session provides a step-by-step process for prioritizing and executing marketing efforts. Learn how to harness digital tools, target specific audiences, and optimize investments to deliver measurable results. Gain the insights you need to elevate your bank’s marketing game.

Learning Objectives:

• Explain how shifting to a strategic framework can maximize ROI and strengthen overall marketing effectiveness.
• Learn the step-by-step methods to identify opportunities and implement campaigns that align with organizational goals.
• Leverage digital tools and audience targeting to optimize investments.

Duration: 60-minutes

Presented live and recorded on 04/22/26.