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Event Profile

Seminar: Community Bank Marketing Seminar (SM5293119)

November 13 — 14, 2019
Embassy Suites Dallas - DFW International Airport North at Outdoor World
2401 Bass Pro Drive
Grapevine, TX 76051-2043 

Community Bank Marketing Seminar
Retail wars, digital transformation, and customer demand are dramatically changing the landscape of community banking. To succeed in the competitive marketplace, community bank marketers and retail teams must be savvy, forward-thinking, and implement game-changing strategies. In this newly-created ICBA Community Bank Marketing Seminar, attendees will participate in two engaging days packed with critical information to propel a bank to the next level.

Day One: Agile Marketing – How to Prioritize, Partner and Produce Great Marketing!

As a bank marketer today you have more responsibilities in more areas than any of your predecessors. On the one hand, today you have more tools and channels than ever before. On the other, you have some of the same
legacy budget and staffing constraints you did decades ago. 
Help is here!
Today is all about helping you become more agile, more efficient and more effective based on our hands-on experience with banks just like yours. You’ll learn how to:
-Identify your bank’s agile strengths and shore up your bank’s weaknesses 
·Create the next generation of collateral: modular, uber branded and ux-based
·Choose and manage vendors more effectively
·Employ our Favorite Five Frontline engagement tactics
·Create more effective digital campaigns by learning our do’s and don’ts
·Create your data-based to-do list
-From your core provider
-From your CRM
And of course …
We’ll refresh you on long-term deposit strategies and customer succession options.
You’re Invited! On Wednesday evening, we’re hosting a special dinner for the class so we can   unwind, share some great food (and wine!) and get to know each other. You’ll love it!
This is a day focused on you. Bring your questions, your success stories and be ready for an abundance of tactics and takeaways relevant to your bank in 2020!

Day Two: Digital Marketing Strategy

Your second day of the CBMS will dive into all things digital. With your bank’s website likely being the most visited “branch office” in your entire network (many times over), making sure that your online and digital strategy is strong is a vital component of any marketer’s toolbox. You’ll gain a clear understanding of the four main pillars of an online strategy to take back to your bank:

1. Site – Understand why your bank’s website should be at the center of your online efforts. We’ll look at things like mobile friendliness, analytics, conversion tracking, good landing page design, and content creation.
2. Search – Being found for not just “who you are” but “what you do” is important to remaining relevant in today’s online world. We’ll explore ways to tip the scales on SERPs (search engine result pages) both organically and via paid strategies.
3. Social – Building engagement on social networking sites is becoming harder, especially for brands (i.e. “banks”). We’ll cover some ways you can cut through the clutter and why you need to start thinking about getting your employees on board to help reach your audience and cut through the clutter.
4. Mobile – For some, the mobile device is the only device used to go online. But, when someone is on a smaller screen does that change your digital strategy? It should, and after day two you’ll know why!
We’ll also explore some of the newer technologies that are starting to “come of age” in the world of community banking. Marketing automation technology and chatbots are just a couple of things to watch… and ensure that you have them on your marketing roadmap.

Come with questions, leave with a strategic advantage!
Day One: 8:30 a.m. - 4:30 p.m.
Day Two: 8:30 a.m. - 4:30 p.m.  
ICBA Member: $595 – prior to Oct. 13 / $695 after Oct. 13
Nonmember: $795
Nonbanker: $1,195
Bank Director Program Participants: $495

Prerequisites: No previous experience and training necessary.

Delivery Method: Group-Live
Field of Study: Specialized Knowledge and Application
Program Level: Intermediate

CPE Credits: 16

Hotel Information:
Room Rate: $179.00
Cutoff Date: 10/19/2019

To make your hotel reservation and secure the negotiated room rate:

Hotel: Embassy Suites Dallas DFW Airport North

Online: Embassy Suites Dallas DFW Airport North

Phone: Call 972-724-2600 and ask for Group: ICBA: Marketing Seminar

The group rate of $179 is available until 10/19/2019 or when the block of rooms for ICBA are filled, whichever comes first, so make your reservations now! The room rate cannot be guaranteed once the ICBA block is filled.
Printable Registration Form


Registration, attendance or participation in an ICBA event constitutes an agreement by the participant to ICBA’s use and distribution (both now and in the future) of the participant’s image and/or voice in photographs, videos, digital media, electronic reproductions and audio files/recordings of and at such events and activities.


For more information, call 800-422-7285

Mr. Eric C. Cook
Organization: WSI

Ms. Becki Drahota
Organization: Mills Marketing

Sessions information is not available at this time.

Track information is not available at this time.

Sponsor information is not available at this time.