Time: 11:00 am Eastern | 10:00 am Central | 9:00 am Mountain | 8:00 am Pacific
Length: 90 Minutes
Facebook, LinkedIn, Google+, and other social media websites have changed the world. Financial institutions use the social networking phenomena as an effective method for attracting an ever-younger (and an ever-older) client base. But unfortunately social media can also be used as a weapon against financial institutions.
Review how unmonitored social media can become a nightmare for public relations. This webinar demonstrates how a social media attack can be constructed. In only one day, a successful attack could cause the bank to lose market share and accounts and receive negative publicity that could potentially cause an institution to fail.
This webinar demonstrates the need to monitor your institution’s image as it appears in social media. We discuss embarrassing problems that other businesses and financial institutions have had to handle, and pro-active solutions that will keep your institution in the “like” category.
♦ Learn how a single individual can ruin your entire marketing program
♦ Learn how a well-crafted social media attack can accomplish its objectives in 24 hours
♦ Understand that to defend your institution from a social media attack you need to prepare now
♦ Discover the lessons learned by major companies who have been harmed by social media attacks
♦ Know how the security officer protects your public image
C-Suite, Management, Auditors, Risk Management, Security Officer, Marketing Staff
Presenter: Randy Phillips and
Barry Thompson, Thompson Consulting Group
1.5 CPE Credits
Program Level: Basic
Prerequisites: No previous experience and training necessary.
Delivery Method: Group-Live
Field of Study: Specialized Knowledge & Applications
ICBA Members: $199
Community Banker University Unlimited Webinar Pass
For more information, call 800-422-7285.
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